These bus stop ads were designed as part of a marketing campaign. As well as these, we displayed PVC banners along the main road and placed ads in the local newspaper. In order to keep the audience familiar with the ads, all of them followed the same design. Clean and clear with a splash of colour to draw attention to the ad and strong use of design hierarchy. We had a great turnout for the Open Evening, and we have had far more applications than we have spaces.