Derived from the term Web Log, a blog started as an online diary, a file-o-fax a website to share your daily/weekly thoughts and feelings or expertise. Over time they have developed to become an integral part of the internet, and most searches your perform on Google will land you into the world of blogging.
So you're setting up your business online, your planning the structure of your new website and the question occurs, do you want a blog?
You might think to yourself, no I'm not a blogger, I don't have time for that, and you may have the preconception that they are for the hobbyist or that they have no benefit to you.
That preconception is where you a wrong; you can gain an online advantage over you competitors who don't have a blog, especially as you niche down on your local area and start to include geographies into your writing. Besides which other web design company in Darwen or Blackburn do you know that is providing good honest content to help accelerate your online presence.
The short and simple, a well thought out, and informative blog can help you:
Producing original and exciting content will take a considerable amount of time, to begin with, as with everything, you will become more efficient with practice. It's essential to keep a schedule and stick with it, this shows your organised and committed to your online presence.
To summarise, invest in your blog and reap the rewards over time.
To help get you started with blogging, you should try to ensure your blog is: